MPL Sports activities will provide the jerseys and its wide selection of Workforce India merchandise to followers at reasonably priced costs.
As a part of a three-year deal, MPL Sports activities designed and manufactured jerseys can be worn by males’s, girls’s and the Underneath-19 Indian cricket groups.
The Board of Management for Cricket in India (BCCI) on Tuesday introduced its partnership with MPL Sports activities, the athleisure put on and sports activities merchandise model from Cellular Premier League, India’s largest esports platform, as the brand new equipment sponsor and official merchandise companion for the Indian cricket staff.
Underneath the newly-inked strategic partnership, MPL Sports activities has entered right into a three-year settlement from November 2020 to December 2023. MPL Sports activities’ affiliation with the BCCI begins with upcoming India’s tour of Australia, 2020-21, which can see Workforce India sporting the brand new jerseys.
The senior women and men and the Underneath-19 groups are additionally part of the deal for the brand new kits.
Other than Workforce India jerseys, MPL Sports activities may even promote licensed Workforce India merchandise. MPL Sports activities will provide the jerseys and its wide selection of Workforce India merchandise to followers at reasonably priced costs.
Who’s who of Indian cricket react
Mr Jay Shah, Honorary Secretary, BCCI mentioned: “The partnership leads us to a brand new frontier for Workforce India and for sports activities merchandising within the nation. We sit up for working with a younger Indian model like MPL Sports activities to faucet the potential that this sphere holds. This partnership goals at facilitating entry to high-quality Indian cricket fan merchandise, together with the coveted Indian cricket staff jersey for cricket followers not simply within the nation however globally.”
Mr Sourav Ganguly, President, BCCI mentioned: “We’re delighted to announce the daybreak of a brand new period for Indian cricket with the appointment of MPL Sports activities because the equipment sponsor for the Indian males’s and ladies’s nationwide cricket staff till 2023. We sit up for MPL Sports activities including a brand new chapter to the staff’s equipment, and produce Official BCCI licensed merchandise inside simple and handy attain for the billion-plus followers who cheer for Workforce India.”
Commenting on the partnership, Mr Abhishek Madhavan, SVP, Progress and Advertising, MPL and MPL Sports activities, mentioned: “India is a market with a billion cricket followers and we see loads of potential within the underpenetrated merchandise market in India. We hope to companion carefully with the BCCI and take every kind of Workforce India merchandise to the lots – with offline in addition to on-line distribution at reasonably priced costs.
“Associating with the Indian nationwide cricket staff is a matter of giant delight for us and we wish each fan within the nation to really feel the identical method and have entry to the merchandise they’ll proudly flaunt.”
MPL Sports activities affords a variety of reasonably priced merchandise, from sports activities and athleisure put on to Cricket gear, in addition to different equipment comparable to masks, wrist bands, footwear and headgear, and so on. The model additionally plans to launch reasonably priced high-performance clothes and accessories devoted to esports followers.